Hi, I'm Anna 👋🏼
A bit about me
I am a creative problem-solver, UX Designer, Researcher & Strategist with 5 years of working experience.
I help companies shape their ideas and translating them into business opportunities by:
- understanding consumer needs & behavior and
- building products that deliver maximum value and positive user experiences.
Building the right thing,
Building the thing right.
Understanding people's behavior is the key to creating better experiences.
That is why, in my work, I focus on understanding and studying behavioral patterns to find solutions that combine business objectives with a human-centered approach.
WHAT PEOPLE DO
vs.
WHAT PEOPLE SAY THEY DO
Problem
Definition
Solution
Why is it important?
Research, observe, understand
What is the solution?
Brainstorm & generate a wide range of creative ideas
How to create it & Does it work?
Try, experiment, iterate & refine, validate & implement
DEFINE
Stratigic
Growth
IDEATE
PROTOTYPE
&
TEST
EMPHATHIZE
Business
Challenge
What is the problem?
Define the challenge & explore the context
Prioritize solutions with strategic scaling and stakeholders' buy-in potential
Challenge, educate & balance stakeholders' expectations throughout the process
Understand the
relation to the
business strategy
UX | Product Development | Consumer Journey Optimazation
Digital Experience & Product Development for MVP Launch
What is the best solution-market fit for digital personalization to achieve optimal business results with the Digital Personalized Toothpaste launch and remain competitive within the industry?
Growing by Working with the Best in
the Industry
