Meet Anna
Born
16 | May | 1992
Nationality
Polish
Lives in 📍
Eindhoven, Netherlands
A Bit About Me
I’m a creative soul with a passion for photography and dance. Listening to people’s stories and experiences keeps my mind open and curious. I would describe myself as a driven individual with experience in a variety of disciplines.
On a professional level, grounded in the principle of: “what people do, not what they say they do”. As new disruptive innovations often come with a lot of pressure and risk, entering the mind of the end user is the key to developing solutions able to solve existing pain points and fit seamlessly into the user workflows.
On a personal level, I enjoy music, dancing Cuban salsa & afro-house. My heart is divided between snowy mountains and sunny beaches. As I adore skiing & hiking in the Alps as much as sunbathing and taking long walks on the sandy coasts. I love capturing all the moments with my camera, doodling, sketching & creating graphics. Traveling & exploring new places, trying out new activities, and doing all that with friends & family is what puts a smile on my face!
Work Experience
January 2022 - Current
January 2020 - December 2021
December 2019 - June 2020
June 2019 - December 2019
UX Researcher, Designer & Product Strategist
I lead a multidisciplinary team to help stakeholders drive business decisions while advocating for a user-centered approach and creating seamless experiences. I conduct foundational research to identify customers’ needs and conduct behavioral testing of new product ideas with agile experiment sprints. I guide an international team in collecting and translating user insights into development directions and validating ideas' desirability.
Responsibilities:
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Researching & identifying key trends relevant to client development opportunities within R&D teams of a Fortune 500 Enterprise and preparing users discovery sessions
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Defining potential customer targets, understanding main pain points, and prioritizing their desires & concerns by means of compiling elaborative customer personas
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Designing agile experiment funnels to test assumptions on consumer interaction with ideated solutions with qualitative and quantitative experiments to gain user behavior insights for further development iterations
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Conducting user interviews, focus sessions & co-creation workshops to observe & understand user behavior
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Translating behavioral insights into actionable design directions, in line with the business strategy & visualized for the development teams
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Building user flows wire-frames, designing customer interfaces & developing interactive prototypes
Junior UX & Innovation Designer
I analyzed & combined data insights from digital, behavioral experiments, and machine-learning predictive analytics engines. I helped in developing, testing & validating new disruptive B2C, D2C & B2B product ideas with consumers, for various clients within the US, Latin American, and European markets.
Case study as Part of Professional Diploma in UX Design
UX design case study project to develop a new website & mobile app for a startup airline. Learning by doing approach, covering all the aspects of best practices in UX design. Finalized with a professional exam to obtain a globally recognized, industry-approved qualification.
Product Innovation, Research & Development Internship
Assisted in researching and identifying pain points and user needs, developing new product concepts, customer journeys & behavioral testing. Created UI designs & visual stimuli based on research insights.